This series of print adverts convey the message that

“Clean water is not a luxury. Sponsor a child to share it.” 

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The posters displayed popular luxury products such as an Apple watch or Airpods. Using Photoshop manipulation, water is framed into the electronic product using metaphorical visuals to portray a showerhead or a swimming pool venue. To the modern cosmopolitan world, electronic goods are highly demanded and sought after, thus, water become something that most people would take for granted, yet it is the insignificance that is of utmost value to the African kids. By doing a comparison between luxury goods and plain water, water becomes insignificant in value. If one can afford any luxury item, one can equally afford water. If water is not considered a luxury purchase, anyone can easily afford to share it.